Morocco, often known as Al Maghreb (Arabic for "West"), is influenced by indigenous Berber, Arab, African, and European countries. The kingdom, situated on the western border of North Africa and the sole monarchy in the region, has succeeded in transforming its rich cultural legacy into a tolerant state. Morocco contributes significantly and is well-known worldwide for its tangible cultural legacy, which is of considerable interest on a global scale. Morocco is home to more than 15,000 landmarks and historic monuments. It has designated 243 of the roughly 17,000 known prehistoric rock art sites as being of outstanding interest. Governments cannot provide new monuments and sites with the "classified" classification and protection that comes with it because of a lack of funding.

This also restricts their ability to benefit economically from the potential of many outstanding monuments. Two notable examples of vibrant cultural heritage places are Djemaa el Fnaa Square in Marrakesh, Morocco, and the massive souk in Old Sana'a, Yemen. Additionally, they financially benefit local business owners and artisans who create handcrafted goods, operate food stands and souvenir stores, and plan theatrical and musical performances. We investigate their development potential in the most fundamental terms because of their value and irreplaceability.

The concept of tradition is constantly growing and experiencing an almost limitless extension in the modern day. In the planning of various organizations that seek to educate countries about the need to preserve their cultural diversity and assist them in creating initiatives to protect and preserve this type of heritage, tangible heritage is becoming increasingly important. The relationship between social media communication and the promotion of physical and cultural assets has not been extensively studied in marketing research, resulting in a lack of information on the subject. The idea of social media communication is a crucial tool for professionals because it is now essential to a successful marketing plan. According to the study, it is a legitimate instrument for advancing material cultural heritage and improving regions. The primary goal of this study is to investigate the idea of tangible cultural legacy in light of its significance and connection to social media communication in the Moroccan setting, particularly concerning the preservation, dissemination, and even promotion of this treasure. In the areas of territorial marketing and media communication, the study employed a multidisciplinary experimental approach. As a result, the study concentrated on two ideas: social media communication and tangible cultural heritage. It also examined how these two ideas generally relate to one another and, in particular, how social media communication and promoting Morocco's tangible cultural heritage are related. The findings of this exploratory empirical study, which was carried out across five Moroccan cities, showed a substantial correlation between the promotion of Moroccan tangible cultural heritage and social media communication.