表題番号：2023C-545
日付：2024/03/29
研究課題Soft Power through Popular Japanese Culture
| 研究者所属（当時） | 資格 | 氏名 | |
|---|---|---|---|
| （代表者） | スポーツ科学学術院 スポーツ科学部 | 准教授 | ウォン ドナ |
- 研究成果概要
- “Japan’s cultural attraction—both for the distinctive elements of Japan’s ancient culture and modern culture—has been the most distinguishing part of its soft power” (Lee and Melissen, 2011: 19). The attraction of Japanese culture is often cited as a key factor for international visitors travelling to Japan. Many forms of Japanese culture such as arts (e.g., Ukiyo-e), clothing (e.g., kimono), sport (e.g., sumo), and popular culture (e.g., anime) have been appreciated and recognised as Japanese in many national contexts around the world. The popularity of Japanese culture internationally has enabled Japanese government to integrate its values and ideas in foreign domains. For instance, the “Cool Japan” campaign, is a public diplomacy initiative led by the Ministry of Foreign Affair (MOFA) since 2002. It is not only as a nation branding strategy but also a means for harnessing soft power and enhancing Japan’s tourism through leveraging on Japanese culture. As scholars (Iwabuchi, 2015; Valaskivi, 2013) suggest, Japan’s enticing traditional and popular cultures account for most of its soft power. Japan’s cultural policies and cultural diplomacy have played a significant role in enabling the country to enhance its soft power and national powers.