表題番号：2019R-020
日付：2020/04/12
研究課題企業・社会利益を⽬指す環境イノベーション戦略策定の国家・業種・企業特性による差異
| 研究者所属（当時） | 資格 | 氏名 | |
|---|---|---|---|
| （代表者） | 商学学術院 商学部 | 准教授 | フランク ビョーン |
- 研究成果概要
- Green innovation deals with a firm’s activities that aim to minimize the use and pollution of environmental resources. Such activities involve green product innovation, green process innovation, and other internal and collaborative projects meant to contribute the natural environment. Firms have multiple reasons to engage in green innovation. They may seek to improve their reputation and brand image by taking actions that benefit society, rather than immediately addressing the firm’s own financial interests. Moreover, firms may seek to minimize the risk of future environmental regulation, which results from their operations. In addition, they may seek to differentiate their brand from other brands in the market in order to attract new customers and satisfy current customers. Green innovation has become more important because consumers in most countries have become more aware of environmental problems and of the societal need to address these problems. However, despite the importance of green innovation, firms investing in pro-environmental activities also have to carry the costs of these activities.
Based on statistical analysis of data, the studies within this project examine both ways to enhance the influence of environmental performance on the firm’s profitability and ways to improve the firm’s efficiency in implementing green innovation.