表題番号:2005A-937 日付:2006/03/28
研究課題Gender and the Making of American Consumer Culture:The History and Agency of Women in Advertising
研究者所属(当時) 資格 氏名
(代表者) 国際教養学術院 教授 シヴルカ ジュリアン
研究成果概要
Sivulka’s project focus was to complete research and collect illustrations for her third book, dealing with the
history and agency of women in the advertising profession and the making of American consumer culture. The grant allowed
her to purchase relevant books for background material and a scanner, as well as travel to overseas archives. During the
grant period she digitized her collection of 1500 slides on advertising history, of which many of these images will be
used as illustrations in her text as well as presentations on her findings. Most importantly, her March 2005 research
trip to the Duke University Hartman Center for Marketing, Sales, and Advertising History was productive. She brought
back useful materials, information, and ideas related to the history of consumer culture and globalization. At Duke
University in Durham, North Carolina, the Hartman Center also invited Sivulka to give a presentation on her work, titled
“The Women’s Viewpoint: The Making of American Consumer Culture, 1865-1930.” As a result, she was able to
collect the materials needed to complete her project and expects to complete writing the final manuscript by September
2006. Resources, information, and ideas acquired under the project will also contribute to post-project related teaching
and other publication activity. In addition, Sivulka will continue to correspond with the Hartman Center with a view to
collaborate on promoting the study of globalizing consumer culture. The researcher wishes to thank the University and
all concerned for their support of this project.